Madison Claire Photography- About this project and Excerpts

During the spring semester of 2020, I completed JMC 3423, Public Relations Writing,” taught by Dr. Meta G. Carstarphen. I selected Madison Claire Photography as a client for this semesters work. Here are some of my favorite assignments that I completed.

Brand Story

Madison Claire Photography was founded because I love capturing beautiful moments and putting my own creative ideas into a photoshoot. I’m a photographer for the University of Oklahoma athletics department while also running my own portrait photography business, Madison Claire Photography, in the OKC metro area. On top of that, I am currently a full-time Art, Technology, and Culture major at the University of Oklahoma. I’m always busy but I wouldn’t have it any other way. Bringing others joy using my talents is what fills me. I started practicing photography in Highschool and ran with it, never saying no to any opportunity that came my way. Madison Claire Photography began as a hobby, which grew into my dream job. My mission is to continue making art using a camera as my medium while also capturing life’s most authentic moments.


This short story is intended to outline Madison Claire Photography’s key message as well as provide some information about Madison and why she started Madison Claire Photography. It answers who, what, when, where, and how.

News Release

Olivia Stone,

March 8, 2020

For immediate release

Madison Claire Photography of Norman is hosting a giveaway valued at $800

NORMAN- This month, you have the opportunity to enter a giveaway that includes free services from multiple local artists. Madison Claire Photography is hosting a giveaway that includes a free photography session with Madison, a free cut and color with August and Omi, a local hair salon, and a free pair of locally handmade earrings.

Madison is an accomplished portrait photographer who is also a student at the University of Oklahoma. She is studying Art, Technology, and Culture, or ATC. She has been a photographer for 6 years and is also on the creative media team for the OU Athletics Department. Her specialties include senior photos, styled shoots, couples photos, prom and birthdays. Sessions vary in length from 30 minutes to an hour and fifteen minutes.

From the beginning, Madison’s goal has been to capture authentic moments while making her clients feel confident and comfortable.

To enter the giveaway, follow and @augustandomi on Instagram, like Madison’s post, and tag as many people as you want. Each tag is one entry. For ten extra entries, repost the picture to your Instagram story and tag

“The giveaway will be announced March 1st and the winner will be announced March 13th, on August and Omi’s anniversary. The giveaway is valued at around $800”, says Madison.

To schedule a session with Madison Claire Photography, visit this link. To see more than 200 examples of Madison Claire Photography shoots, visit her Instagram



The successful news release is an essential communications tool sent to the media about important organizational information that clearly connects with “news values.”

This giveaway is a partnership of two small local businesses. I imagine this would be released in a local paper or magazine. It addresses who, what, when, where, and how as well as incorporates a portion of Madison Claire Photography’s brand story.

Feature Pitch

Hello Kelsey,

I’m a long time follower of your blog and I love seeing your Lush and Vici try-on’s!

If you’re familiar with Kyler Murray and his social media, you are familiar with Madison Compton’s work. Madison was the photographer for Murrays Heisman shoot, as seen in Sports Illustrated. Madison began practicing photography as a 15-year-old freshman in high school. By 2018, Madison’s Freshman year In college, she ran and operated her part-time portrait photography business and also began working as a part-time photographer for OU Athletics. 

Madison would love to do a shoot with you! 

If you have any questions or would like to work with Madison, contact me by email, call, or text. To see a gallery of Madison’s work, you can visit her Instagram

 Olivia Stone, PR consultant 



The media pitch is a strategic writing tool that captures the essence of a human interest story that has the potential to develop into a feature article.  By definition, a feature must connect with “the human condition” in a broad way that could be of interest to audiences outside of your organization.  In addition, plan a second pitch idea that imagines your client as an “expert” commenting on a current trend.

For Madison Claire Photography, I thought it would be appropriate to reach out to a local successful Instagram influencer. Since this person is local, they would be reaching the same publics, and based on the influencer’s followers, she could also be speaking to potential clients of Madison Claire Photography.

Media Alert

Media advisory for 3/1/2020

For more information, contact (405)693-9658

[Norman] Madison Claire Photography Announces a Giveaway valued at $800

Madison Claire Photography is partnering with August and Omi to host a giveaway valued at $800. The lucky winner will receive a free cut and color with August and Omi, a free pair of locally handmade earrings, and finally a free photo session with Madison Claire Photography.

To celebrate August and Omi’s one year anniversary, Madison Claire Photography is partnering up with them for their biggest giveaway yet. Madison Compton, the owner of Madison Claire Photography, is a local experienced photographer who specializes in portrait photography. She offers five different shoots including senior sessions, styled shoots, couples, birthdays, and prom.

WHO: Madison Claire Photography and August and Omi

WHAT: A giveaway that includes a free cut and color, handmade earrings, and a photoshoot.

WHEN: March 1-13th

WHERE: OKC metro area

To enter the giveaway, follow and @Augustandomi on Instagram and like Madison Claire Photography’s giveaway post. Tag as many people you would like in the comments! Each tag is one entry. For 10 extra entries, share the post to your Instagram story!



The media advisory is a strategic writing tool that promotes an event. Essential elements are that:

  • It targets media representatives to invite them to an event.
  • Usually, in order to entice strong attendance, the news conference will feature someone prominent to the organization who will speak at the conference.
  • Finally, it is released within a short time frame—usually between two(2) to seven(7) days.

This media advisory is a promotion of a giveaway that Madison Claire Photography hosted. It answers who, what, when, where, and how. It also is a direct link to her social media, where you can find a gallery of her work and more information on her business.

Client Launch Preview

To view the full client launch, click the hyperlink below.

Client Launch Preview

By clicking on the link, you will see a slide show of the client launch plan. This includes landing page edits and a day by day launch journal.

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