Evaluating the Success of the 5 Bridges Campaign

Evaluating Awareness after implementation This final step of a campaign might be the most exciting! Finally, all the research, planning, … More

Implementing Strategic Tactics for 5 Bridges

Remember the Situation at Hand At the implementation stage of a campaign, a PR team is deep into the details … More

The 3 C’s of Communication After conducting research, we are able to enter my personal favorite part of campaign building, … More

The Power of Pathos Have you ever thought about what type of ads appeal to you most? I always tend … More

5 Bridges Actions for Awareness My team and I have began the process of brainstorming actions for 5 Bridges to … More

Managing Relationships with Publics After analyzing the situation with 5 Bridges, we have found that one of their central issues … More

Relevant Research Yields Accurate Messaging As we enter the primary research phase of our campaign for 5 Bridges, we are … More

Who Are The Publics? After analyzing the situation and the organization (both internally and externally), the next step is to … More

A Firm Foundation To understand an organization, its mission must be clear. A successful campaign must be built upon an … More

Obstacles vs Opportunity As I study and practice public relations more, one of the most intriguing aspects in the field … More