Evaluating Awareness after implementation This final step of a campaign might be the most exciting! Finally, all the research, planning,…
Implementing Strategic Tactics for 5 Bridges
Remember the Situation at Hand At the implementation stage of a campaign, a PR team is deep into the details…
5 Bridges Communication Tactics: Events and Sponsorships
The 3 C’s of Communication After conducting research, we are able to enter my personal favorite part of campaign building,…
5 Bridges Message Strategies: Appealing to Emotion and Taglines
The Power of Pathos Have you ever thought about what type of ads appeal to you most? I always tend…
Action and Response Strategies: 5 Bridges Wellness
5 Bridges Actions for Awareness My team and I have began the process of brainstorming actions for 5 Bridges to…
5 Bridges Wellness Relationship Management and Awareness
Managing Relationships with Publics After analyzing the situation with 5 Bridges, we have found that one of their central issues…
5 Bridges Wellness: Relevant and Ethical Research
Relevant Research Yields Accurate Messaging As we enter the primary research phase of our campaign for 5 Bridges, we are…
Analyzing 5 Bridges: Identifying and Analyzing Potential Clients
Who Are The Publics? After analyzing the situation and the organization (both internally and externally), the next step is to…
Analyzing the Organization: Mission Statements and SWOT
A Firm Foundation To understand an organization, its mission must be clear. A successful campaign must be built upon an…
Analyzing the Situation: Risk Management and Opportunity
Obstacles vs Opportunity As I study and practice public relations more, one of the most intriguing aspects in the field…
Olivia Stone 